@Hackology: Stealing PINs via Mobile Sensors
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Failure is not the alternative to success. It’s something to be avoided, but it’s also only a temporary setback on a bigger, more significant course. Everybody encounters failure at one point or another. What truly matters is how you react to and learn from that failure.
Take the stories of these five entrepreneurs. Their stories end in massive success, but all of them are rooted in failure. They’re perfect examples of why failure should never stop you from following your vision.
1. Arianna Huffington got rejected by 36 publishers.
It’s hard to believe that one of the most recognizable names in online publications was once rejected by three dozen major publishers. Huffington’s second book, which she tried to publish long before she created the now ubiquitously recognizable Huffington Post empire, was rejected 36 times before it was eventually accepted for publication.
Even Huffington Post itself wasn’t a success right away. In fact, when it launched, there were dozens of highly negative reviews about its quality and its potential. Obviously, Huffington overcame those initial bouts of failure and has cemented her name as one of the most successful outlets on the web.
2. Bill Gates watched his first company crumble.
Bill Gates is now one of the world’s wealthiest individuals, but he didn’t earn his fortune in a straight line to success. Gates entered the entrepreneurial scene with a company called Traf-O-Data, which aimed to process and analyze the data from traffic tapes (think of it like an early version of big data).
He tried to sell the idea alongside his business partner, Paul Allen, but the product barely even worked. It was a complete disaster. However, the failure did not hold Gates back from exploring new opportunities, and a few years later, he created his first Microsoft product, and forged a new path to success.
3. George Steinbrenner bankrupted a team.
Before Steinbrenner made a name for himself when he acquired ownership of the New York Yankees, he owned a small basketball team called the Cleveland Pipers back in 1960. By 1962, as a result of Steinbrenner’s direction, the entire franchise went bankrupt.
That stretch of failure seemed to follow Steinbrenner when he took over the Yankees in the 1970s, as the team struggled with a number of setbacks and losses throughout the 1980s and 1990s. However, despite public fear and criticism of Steinbrenner’s controversial decisions, eventually he led the team to an amazing comeback, with six World Series entries between 1996 and 2003, and a record as one of the most profitable teams in Major League Baseball.
4. Walt Disney was told he lacked creativity.
One of the most creative geniuses of the 20th century was once fired from a newspaper because he was told he lacked creativity. Trying to persevere, Disney formed his first animation company, which was called Laugh-O-Gram Films. He raised $15,000 for the company but eventually was forced to close Laugh-O-Gram, following the close of an important distributor partner.
Desperate and out of money, Disney found his way to Hollywood and faced even more criticism and failure until finally, his first few classic films started to skyrocket in popularity.
5. Steve Jobs was booted from his own company.
Steve Jobs is an impressive entrepreneur because of his boundless innovations, but also because of his emphatic comeback from an almost irrecoverable failure. Jobs found success in his 20s when Apple became a massive empire, but when he was 30, Apple’s board of directors decided to fire him.
Undaunted by the failure, Jobs founded a new company, NeXT, which was eventually acquired by Apple. Once back at Apple, Jobs proved his capacity for greatness by reinventing the company’s image and taking the Apple brand to new heights.
What you guys have in mind about the Emergency.
In other foreign there is help line for every kind of emergency is 911. If you don’t have the access to the Operational office near you, you can get help over the phone call.
In Pakistan probably talking about the “Lahore”.
Last Night 29th Mar, 2017 an emergency occur to me and due to Operational Office was near to me probably on few footsteps so I bother to visit it and asked for help in a regarding emergency and Wallah what they said to me you even can’t imagine.
Now we have a digital system and due to this your complaint can only be submitted in Morning as our colleague has left for home now his shift is completed.
Before that Manual paperwork was mendatory and still they are doing so. But if people need help from them they have many excuses to disturb us.
Anyhow I asked them to write it themselves and give me the respective document I need for my security.
Now what they said…
Look we are illetrat and don’t know how to use it, even we can’t switch on the PC.
System is wracked and our protectors are so rude and their behavior towards the nation is not bearable. They are getting paid from the taxes we pay to the Government they are appointed to help us and protect us from the thefts.
The whole discussion is about the Punjab Police Department.
I don’t have words to Thank the Government of Pakistan for providing us this Security and safety.
The thing with running a business is that it can be incredibly challenging to make people stay interested with your brand, especially if you’re competing with other companies offering similar products or services. The landscape of consumerism is constantly mutable and companies who are ahead of the curve are always trying to find ways to make their target customers remain loyal to their business. Nothing can be more devastating to any business than losing their clientele because they were unable to keep up with the aggressive promotion of their rivals and competitors. As an entrepreneur, it is your responsibility to never lose sight of the bottom line since your livelihood is heavily dependent on how customers perceive your identity as a trusted brand.
Indeed, perception matters greatly for any self-respecting business because people have their personal preferences that affect the way they buy things or try out experiences that will enhance their way of living. Marketing strategies play a huge role in ensuring that consumers are not just aware of your presence and the nature of your business, but what you represent as a brand and what you can offer to them that is different from everyone else. It’s important that you’re able to make a convincing case to let people see that your company is the kind of commercial entity that would bring value and meaning to their lives. People are now more discerning when it comes to selecting brands that they like to support, and they know exactly what they want when they are ready to spend their hard-earned money. As such, you must take great care to make sure that when they pay for your goods or services, they should always be getting value for their money.
Authenticity, quality, and transparency are the key elements that consumers are looking for when they are appraising the values of any business. Whether people are seeking the right supermarket to buy their weekly groceries or a reliable car manufacturer to purchase a vehicle, they will make sure that such places pass their personal standards before they would consider doing business with a chosen brand. Even if you do somehow manage to possess all three of those aforementioned vital components, there’s still the mutable challenge of pleasing a broad range of customers when you know for a fact that not everyone shares the same preferences. So how exactly do you overcome this particular dilemma? Look to the handy pieces of advice featured below to help you find solutions on how to effectively persuade people to champion your brand.
Differentiate features from benefits
Certain businesses often make the mistake of misunderstanding features and benefits when devising their marketing campaigns for a new product or service. While the two may seem similar at first glance, they actually have distinctive definitions, and learning about them could very well help entrepreneurs think about their sales pitches to clients in a whole new light. To clear the air surrounding these two terms, here’s a helpful primer: when one refers to the “features” of a product, it outlines the physical attributes and functions that the item does or possesses; when one is talking about the “benefits” of a product, it entails the holistic or emotional value of the item as perceived by an individual.
Understanding the key difference of these terms shall allow you to make smarter choices as far as producing advertising copy or sales pitches to consumers since they’re more likely to respond to a product’s benefits rather than showing how it works by listing a number of technical features which is likely to go over their heads pretty quickly. Furthermore, this decreases the risk of potentially alienating customers at the onset because you aren’t pushing them to buy something out of a mundane need, but rather enhancing their purchasing experience by associating strong emotions to what you’re offering them.
Incorrect: “This shampoo contains all-organic natural plant extracts.”
Correct: “This shampoo will help keep your hair soft, smooth, strong, and manageable.”
Use simple but evocative language
Emotions are a powerful tool within an advertiser’s arsenal, and indeed, the best ad campaigns are anchored by a specific emotion based on a company’s service or product. Think about the brands you’ve encountered in your life and how seeing their ads made you feel. You may notice that such marketing campaigns utilized the element of simplicity in terms of verbal and visual language, and yet it manages to produce powerful and striking emotions inside of you immediately after the text and images have been absorbed by your consciousness. That kind of emotional resonance deployed through elegant restraint is what you should strive for when trying to entice consumers to be a part of your business.
Whenever you’re in doubt, it’s always best to run through your ad copy by proofreading the text so you could read between the lines. This process allows you to spot any unnecessary details that may otherwise prevent a customer from trying out your offerings. Moreover, if something in your marketing plan doesn’t strike an emotional chord within you, then it’s also likely that others will also feel a similar apathy towards your efforts. Always be in control when it comes to infusing emotion within your advertising.
Incorrect: “This laundry detergent removes all stains with ease.”
Correct: “This laundry detergent gives new life to your beloved clothes.”
Never dazzle with jargon
There are instances where the failure of a company’s advertising campaign is attributed to the reliance of unfamiliar terms that only industry insiders or a small amount of individuals know about. Ad copy that features a considerable amount of jargon is akin to shooting yourself in the foot. Using words or phrases which people aren’t too familiar with is a bad move that can directly impact the sales reports of your company. You might be under the impression that using such fancy terms would come across as impressive, but the fact of the matter is that people don’t like to encounter pretension when dealing with advertisements.
Even the most erudite of consumers would prefer that commercials should remain comprehensible enough to reach various demographics. That being said, you should leave the jargon to the experts and use layman’s terms to ensure that anyone will know exactly what you’re trying to say when attempting to sell your product or service. Bear in mind that if something sounds confusing to your ears, then that’s a sign that you must pare things down to the bare essentials so the message of your brand will be fully understood.
Incorrect: “This phone has an improved operating system and advanced WiFi protocols.”
Correct: “This phone runs smoothly and connects to the internet faster.”